What does your data really tell you? Gaming analytics and metrics generally provide the same umbrella of information; when a player installs a game, when they switch scenes and when they quit playing, etc. While this is great information and necessary information for creators, it is also broad and does not allow for you and your team…

Game developers rely on inputs. Maybe you read a series of books and you wanted to create a game based on the main character’s experiences. Perhaps you were sitting around with friends who said, “Wouldn’t it be cool if……”. …

Rely on data, not anecdotes, to build the games your players want OK, maybe those screams are only in my head (I should have that checked out), but I know the sounds that emanate from players. They’re usually one of two things: “This game sucks and I hate it.” Or… …

Unfortunately, cyberattacks are becoming all too common. While almost everyone has had their data breached at some point, for game developers and publishers, the impact is particularly pronounced as the popularity of video games provides a ripe target. Just last month, CD Projekt Red was blackmailed after having its data…

Get Deep Insights Into Player Behavior and Turn it Into Continuous Game Improvement The world is filled with examples of innovators charging ahead in an attempt to give the world the next great thing. They run off instinct and are ruled by the Steve Jobs saw about product development; “People…

On the trust among game developers, publishers, and users In a sampling of recent headlines about gaming publishers, developers, and others who make this industry move, one of the most oft-used words is “billion.” As in, Playstudios is now valued at more than $1 billion. Glu Mobile was acquired for…

You deserve access to impeccable metrics. Many among us today claim that limiting beliefs within our own minds and subconscious is the sole thing standing between us and receiving what we want, need, and desire. There is always a path to work around perceived roadblocks. …

How to better sculpt your game to meet player’s needs… Everywhere we turn we are asked our opinion on a service, platform, or experience. We are confronted with surveys, chatrooms, forums and opinions day in and day out. While the opinions of the public are important to pay attention to, they are not everything and they are definitely not black…

Stop jumping through hoops to get where you need to go. — Game developers can relate to the following scenario: You are scrolling through Facebook, Instagram, and Twitter when you stumble across an advertisement for a game that looks new, exciting, and different. …